Michael Paxman – Protecting your budget with click validation
Every click needs an impression – it’s just common sense. But in the world of mobile advertising, this isn’t actually true – huge budgets are spent on campaigns that have no way to prove that a human really saw the ad… until now. Earlier this year, Adjust unveiled it’s new standard to combat fraudulent ad clicks – Click Validation. In this talk, Michael Paxman breaks down how the filter works, and what it means for you and the safety of your advertising budget.