appril festival thema’s

Theme 1: Product Innovation

We invite product owners, growth hackers & digital strategists for this track

When you’re involved in coordinating the app development of your company, the main challenge is: how do you keep your app alive and kicking within the corporate environment? We dare you to experiment, learn from the best and your fellow product owners. We give you examples on how to get the right budget for your app, besides other outlets. Get the highest attention for your app within your company with total support from board level. We like to take you, your team and the app, to the next level.

Theme 2: Customer Satisfaction

We invite visual designers, interaction designers, branding and communication specialists for this track

The design of your app and it’s usability are your highest priorities. How do you incorporate the design, business, marketing and your customers needs into a successful product? Make sure your app gets noticed and remains effective. Step into this track to investigate the most powerful retention strategies, trends in marketing automation and let your app benefit from it. We dive into App Store Optimisation and our favorite tools to test and increase your user group. You know your customers, now spoil them to the max!